Today while I was eating my lunch — a piece of egg-plant quiche and then a blueberry Chobani with Toll House chocolate chips that I added (shame on me!) — I was skipping around in John Carlton’s book “The Entrepreneur’s Guide To Getting Your Shit Together.”
Carlton is one of the most successful copywriters of the past 25 years, and he’s a gifted, irreverant storyteller. I regularly read bits of his “Entrepreneur’s Guide” for inspiration and ideas.
Today I found this gem: