Sep

03

The Solopreneur Life “Friday Bits” Column #18

September 3rd, 2010 by Larry Keltto | Posted in Friday Bits

It’s the end of the week, and just like every Friday at The Solopreneur Life, I have some bits of information to share with you. This week’s column includes items on: a possible new social media trend; a Web analytics product that I really like (finally!); my bit part in a soft-drink company’s social media strategy; your weekly “botpreneur.” Let’s do it up, and enjoy the long weekend! (For my international readers: Monday is the Labor Day holiday in the United States.)

Is This the New Social Media Trend?

Shannon Whealy, founder of Minneapolis-based Turnaround Design, posed an interesting question this week: Is “unblogging” the new trend in social media? Shannon makes this point:


Sep

02

What Would You Do With a Golden Goose?

September 2nd, 2010 by Larry Keltto | Posted in Marketing

I need your advice. I have struggled with this question for many moons, and I am no closer to an answer now than I was last winter.

Here’s my problem: I have a piece of intellectual property, and I don’t how I should use it.

The property is a set of questions that I have developed and honed. I use the questions in market research. The questions are posed to coaching clients, are answered for marketing clients, and are used in marketing mastermind groups.


Sep

01

Master Marketing As You Bring Your Great Idea to Life!

September 1st, 2010 by Larry Keltto | Posted in Marketing

(Midday September 2 update: Nine people have enrolled in the mastermind groups.
There are only 11 spots left!
Follow the instructions at the bottom of the MASTERMIND PAGE to enroll now.)

This is a big day for me, but more importantly, it can be a pivotal day for you and your business!

I am thrilled to introduce “From Idea to Market in 10 Weeks,” a Solopreneur Life Mastermind Group. “Idea to Market” will help 20 solopreneurs achieve their dream of bringing a new business idea to market, using tools and a method that can make your product or service a sustainable success.


Aug

31

The Making of a Mastermind Group for Solopreneurs

August 31st, 2010 by Larry Keltto | Posted in Marketing

This is an interview with Larry Keltto, founder of The Solopreneur Life. He discusses the nitty-gritty behind the development of the “Idea to Market In 10 Weeks” Mastermind Group, which was introduced today (Wednesday, September 1) at TheSolopreneurLife.com.

Learn more and enroll at the MASTERMIND PAGE, which has everything you need to know to become a member of “Idea to Market.”

Question: Why did you choose to build mastermind groups that focus on marketing?
Answer: I am in touch with solopreneurs all day, every day and almost all of them have a need for market research. They’re pretty solid with the marketing, but when I ask about their research I get long pauses and blank stares.


Aug

31

Featured Soloist Bob Andelman: Be Willing To Do Whatever It Takes

August 31st, 2010 by Larry Keltto | Posted in Featured Soloist

This is “Featured Soloist,” a feature that appears every Tuesday at The Solopreneur Life.

Bob Andelman

The purpose of “Featured Soloist” is to give all of us a glimpse at how other solopreneurs operate their small businesses. This week we meet a colleague and good friend of mine, Bob Andelman, who is a writer and online radio host/producer based in Florida. If you would like to be the “Featured Soloist,” please send me an e-mail, Larry@TheSolopreneurLife.com.

Name of solopreneur:
Bob Andelman

Name of business and city:
Mr. Media Radio Interviews, St. Petersburg, Florida

Web site address:
www.mrmedia.com


Aug

27

The Solopreneur Life “Friday Bits” Column #17

August 27th, 2010 by Larry Keltto | Posted in Friday Bits

It’s the end of the week, and just like every Friday at The Solopreneur Life, I have several bits of information to share with you. This week’s column includes items on: naming your business; keeping your most important goals in the front of your mind; Deb Howard Greenleaf’s recommended online invoicing services; my favorite Web site; a free, Web-based sitemap/flowchart software; and a very funny “botpreneur.” Let’s get started!