The Solopreneur Life | Passive Income | Home Business

When Estimating the Profitability of a Niche, Answer These 9 Questions

Larry Keltto • March 17, 2014

I f you’re considering one or more niches and your passion and skills for them is equal, then the tiebreaker is profitability.

To begin to understand the profitability of a niche, answer these questions:

• What specific products/services would customers buy from you?

• What’s the dollar amount of the average sale?

• Would there be recurring/repeat business?

• How long is the sales cycle?

• What are the sales and marketing costs?

• How competitive are the niches?

• Are the niches growing, shrinking, or maintaining?

• How long would it take to become profitable?

• How much of a financial investment would be required to reach profitability?

When you answer these questions, a portrait of a niche’s profitability will emerge.

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