Nov
02
Review of Premise, a WordPress Plugin For the Building of Landing Pages
In the summer of 2010, I needed/wanted an easy-to-use landing-page plugin for WordPress. I couldn’t find one. Oh, I found some plugins, but they weren’t easy to use and the pages they produced were very ugly (and I’m being kind).
In the fall of 2010, I tried again and I found Unbounce, a Web-based, standalone landing-page service. I used it to produce the landing page (which isn’t live anymore) for my book, Relationship Marketing for Solopreneurs. Unbounce did a nice job, but it wasn’t built into WordPress and, as a result, it had a fairly steep learning curve and was time-consuming for me to use.
Then, early in 2011, the folks at Copyblogger Media — recognizing a huge need in the marketplace — came out with Premise.
Below is a summary of what I found when I used Premise to build this landing page for my latest book.
Please note that I’ve probably used only a fraction of Premise’s capabilities, so don’t consider this a compehensive or definitive Premise review. It’s just one person’s experience.
Things I Like About Premise
• It’s a WordPress plugin and I work in WordPress every day, so the learning curve wasn’t steep and I’m able to stay in the WordPress dashboard to work with Premise.
• It’s easy to use.
• It produces attractive pages (in my opinion).
• It can be customized. without having to use code.
• Easy-to-use split testing
• Contains a huge, preloaded stash of landing-page art (arrows, buttons, etc.)
• A substantial amount of support materials and seminars for SEO writing, landing-page copywriting, conversion, and more
Things I Don’t Like
• There are eight different styles of landing pages to choose from, but once you’ve begun building a landing page, you can’t switch to a different style. If it did have that feature, it would’ve saved me about 2 hours in the building of my page.
• Update on May 16, 2012: there still isn’t a user forum to support Premise (or if there is one, I haven’t been able to find it). If you know of a Premise user forum, please share it in the comments.
• The $85 plan gives the user updates for only six months. You have to buy the $165 plan in order to get unlimited updates.
Types of Landing Pages Included
• Sales page
• Email opt-in page
• Video landing page
• Thank you landing page
• Content (SEO) landing page
• Pricing page
• Tabbed scroller page (this is the one I used for building this page)
Pricing
• $85 for the base model
• $165 for the “Ultimate” plan, which gives you unlimited writing, updates, optimization seminars, and copywriting advice
Bottom Line
An effective tool if/when you decide to monetize your WordPress blog
What’s Your Opinion?
Have you used Premise? After there other landing-page plugins that you like?
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