Jun
30
Live Inside the Mind of Your Typical Customer
Find a picture of your typical customer. Frame it. Place it next to your computer.
Think of this person whenever you are making decisions and always try to please him or her. Ask yourself often, “What does she want? What are her needs? What are her challenges? What keeps her awake at night?”
I worked in the buying office of a department store for one year right after college.
The store’s best buyer would speak about the people who bought her clothes
as if they were one person. The buyer would say things like this about her customer,
“She’s feeling adventurous this season” or “She’s really into calming tones
right now.”
It was like the buyer was inside the mind of her customers at all times.
That’s where you want to be with your customers.
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Comments
Super article Larry! Such a simple, yet important (and OFTEN overlooked) concept
I think the “typical” customer idea works for people in fashion items; at least you hear it a lot. In an era of diversity I am an advocate of “picturing” many forms of your customer. I would put up photos of a variety of people who represent readers of my books for golfers…youth, adults, men, women, older men, cart riders, walkers, etc.