Turn Your Idea Into a Revenue Stream! And Master Marketing in the Process!
(September 9 update: The Solopreneur Life Mastermind Group has sold out!
A new round of sessions begins in February, with registration in January. If you would like to be added to the waitlist, please contact Larry Keltto.)
Dear Solopreneur:
Are you struggling to bring your product or service to market? Are you confused about marketing research? Do you want marketing tools that give you great return on investment? Do you want your new product or service to be a success?
Then I Invite You Join “From Idea to Market in 10 Weeks,”
a Solopreneur Life Mastermind Group.
There are so many wonderful aspects of being a solopreneur, but the solo business structure has a dirty little secret: people who work in isolation usually lack the capacity to develop effective marketing. So what happens? You bounce from one online marketing scheme to another, burning through money in the process. Frustration sets in.
I have traveled that road as a solopreneur, and it’s discouraging.
But I was very lucky to find out about a little-known reason for the success of the world’s most successful individuals. The information changed the course of my business, and I want to share that knowledge with you now.
Is This You?
• You have more than one promising business idea but you don’t know which one to bring to market first.
• You have difficulty defining your target market.
• You have a product that you KNOW will be huge, if only you could figure out the marketing!
• There are so many online marketing tools: Twitter, Facebook, Linked In, Web sites, blogging, discussion forums, landing pages, Google AdWords, and many more. Which combination is the best for your products and services?
• You have an online marketing strategy, but you don’t know how to use traditional, offline marketing.
• Your business services are first-rate, but you can’t find clients and you don’t know what to try next.
• You are sick and tired of staring at your Big Project, the one that’s been at the top of your “to-do” list for way too long.
• You wish you had colleagues to hold you accountable.
These are common problems for solopreneurs.
But that doesn’t have to be your reality! Think of how satisfying it would be to finish 2010 strongly and set the tone for 2011 and beyond. With a little help, I know you can do it.
That’s why I have created “From Idea to Market in 10 Weeks,” a Solopreneur Life Mastermind Group for solopreneurs like you who have a product or service that they want to bring to market.
What a Mastermind Group Is, and What It Is Not
The “Idea to Market” groups are mastermind groups. Mastermind groups are the largely untold story behind the success of self-made millionaires, accomplished artists, and successful solopreneurs.
A mastermind group is a collection of people who come together to help each other succeed. The group members share their ideas, give feedback, and draw on their past experiences.
Mastermind groups provide amazing value and return on investment. The power of mastermind groups is that participants raise the bar by challenging each other to create and implement goals, brainstorm ideas, and support each other with honesty, respect, and compassion. Mastermind group members act as catalysts for growth, they play devil’s advocate, and they support their colleagues.
A mastermind group is NOT A TRAINING CLASS. While groups can decide to bring in guest experts occasionally to teach on a specific topic, the focus of a mastermind group is sharing among the group members.
A mastermind group is NOT A COACHING GROUP. Mastermind groups are about the members sharing with each other, not about the facilitator leading or coaching individuals in a group setting. You get everyone’s feedback, advice, and support.
“Idea to Market” Specifics
The “Idea to Market” groups have seven to 10 members, plus me (I serve as the group facilitator). The groups will begin the week of September 27 and last for 10 weeks. The groups will meet once a week for 2 hours, and the meetings are conducted via conference call. All the meetings are strictly confidential.
What Happens at the Meetings?
“Idea to Market” uses a problem-solving approach.
This is how it works: At each meeting, each group member presents a problem he or she is facing, and they receive feedback and creative solutions from the others. The key is to solve an issue that is important to you at each meeting. If you can’t think of a problem/opportunity, the group will help you find one. The feedback you get through this method is incredible. You also gain knowledge when you work to solve the other members’ challenges.
What Do I Get?
I take great care in putting together the “Idea to Market” groups. My objective is to create groups whose members represent a complementary mix of skills, industries, areas of expertise, and levels of experience.
“Idea to Market” groups include:
• Talented, positive, supportive solopreneurs who will listen carefully and give you feedback and advice.
• An online discussion forum that enables you and your group members to keep in touch with each other in-between the weekly meetings. Plus, your discussion forum will remain open and active after the 10 weeks—and for as long as your group wants to have the forum available.
• MP3 files of the weekly meetings.
• The option to interact with guest experts who share their wisdom and answer your questions. The mastermind experts are at the leading edge of their professions, but they aren’t theorists. These are in-the-trenches practitioners. (Groups decide whether or not they want outside experts. The specific experts for your group will be selected to meet the very specific needs and wants of your group.)
How Will “Idea to Market” Help Your Solo Business?
There is no end to the possible benefits of “Idea to Market.” Here are a few:
• You will receive new ideas and fresh insights for marketing your product or service.
• Your groupmates will help you remain positive and motivated.
• You will be held accountable.
• Your fellow group members will be an important part of your market-research strategy.
• You will shorten your time to market and save money in the process.
• The experience and expertise of your colleagues will help you avoid dead-end marketing paths.
• You will stay out of the dreaded “isolation mode” that plagues even the best and most experienced solo business owners.
• You will have a supportive venue for getting to the heart of what you want to achieve.
• You will create plans of actions and move forward on them.
• You will greatly expand your network.
The Ground We Will Cover
This is part of what we are likely to cover in the “Idea To Market” discussions:
1. How to Accurately Analyze My Business
2. What’s My Target Market?
3. Ask the Right Questions to Conquer Customer Research
4. My Clients: Love Me or Love Me Not? And Why!
5. Picking Apart the Competition
6. Brand Neighborhoods: The Idea That Will Turn Your View of Competition Upside Down
7. Measuring the Business Environment: How Does It Affect Me?
8. Interpreting My Market Research
9. My Marketing Mix: Creating My Marketing Plan
10. It’s All Downhill From Here: Executing My Plan
Imagine the Results
Imagine what can happen when you are immersed in an “Idea to Market” group, surrounded by remarkable, high-energy solopreneurs!
You will unlock the strategy that leads to a successful product launch.
You will begin offering a product or service that your target market really wants.
You will avoid traps that can damage your business.
You will stop wasting time and money on online marketing that has a poor return on investment.
You will boost your creative productivity.
You will become very important to the people in your target market.
You will develop close, lifelong friendships.
So, are you ready yet to be an “Idea to Market” member?
I Understand Your Hesitation
I appreciate your concerns about joining the “From Idea to Market in 10 Weeks” Mastermind Group:
The expense. Every dollar is vitally precious to your solo business. I know that better than anyone. That’s precisely why I built “Idea to Market”—to bring great value to your marketing. By joining, you will leverage the resources of other talented solopreneurs, plus my 17 years of working with the owners of solo businesses.
The time. I know it, I know it: you are swamped as it is. But your mastermind group will make it possible for you to gain a much-needed respite from the daily chores that cause you to lose focus. As you get into your group, it will “refill your tank” and you will cherish the time you spend with your fellow solopreneurs.
Stephen Covey, the legendary time-management thinker, would call mastermind groups the ultimate Quadrant II activity. Quadrant II is the place for long-range planning, prevention of problems, empowering others, adding to our skills through professional development, and investing in relationships. This is where the return on your time investment is the highest.
The fear. It can be scary and intimidating to discuss your business with a group of strangers. But you know what? Everyone in the group feels the same way at the beginning! And it’s why compassion, understanding, and a true desire to help others are the top qualities I look for when reviewing the membership questionnaires.
The quality of the groups. You are afraid that your fellow group members won’t be qualified to help you. That’s my biggest concern, too. This is how strongly I feel about the need to have effective, complementary group members: If I don’t think there’s a group that will help you reach your goals, I will refund your money right away.
Some People Can’t Commit
The “Idea to Market” groups are NOT for everyone. To be a member, you are promising to make a 10-week commitment to bringing a product or service to market. It’s going to take a lot of hard work. You must be equally committed to helping your fellow members. Members must have a high level of enthusiasm and understanding.
If that’s you, then I think you are ready to be part of “Idea to Market.”
Very Limited Availability
Solo-business owners worldwide read TheSolopreneurLife.com. I think you will need to move on this promptly to secure your spot.
Reserve Your Place!
To lock in your membership today:
Option 1 (three easy payments):
Pay just $197 now. You will be charged $197 again in one month and a final $197 a month after that, for a total of three payments of $197 ($591 over three months). Use PayPal or your credit card. A PayPal account is NOT required.
After you have paid, click here to complete your “From Idea to Market in 10 Weeks” questionnaire
Option 2 (save $114):
Make just one payment of $477 now (you save $114) to lock in your spot in the “From Idea to Market” Mastermind Group. Use PayPal or your credit card. A PayPal account is NOT required.
After you have paid, click here to complete your “From Idea to Market in 10 Weeks” questionnaire
I really want you to be part of “Idea to Market,” because I know it will make a profound impact on your solopreneur life. I look forward to connecting with you!
Best regards,
Larry Keltto
Founder and Owner, The Solopreneur Life
I didn’t know where to put this fun little item, so I will place it here: as a member you will receive The Solopreneur Life’s Mastermind T-shirt, customized for your group. 
Plus, there’s a secret hashtag that will make it possible for you to identify and meet fellow Solopreneur Life masterminds on Twitter. (But there aren’t any secret handshakes!)
Learn about the making of the “Idea to Market” mastermind group in an interview with Larry Keltto.
