I launched TheSolopreneurLife.com two-and-a-half years ago, and in that time nobody has impressed more with their knowledge of solo, freelance, and small business than Rob Place.

Rob graduated from Lehigh University, he studied architecture at the University of Pennsylvania, and he has an MBA from Yale University. Here is Rob’s LinkedIn page: linkedin.com/in/robertaplace. He’s a whiz at writing business plans, and he’s helped hundreds of small-business owners start their businesses. Rob has the gift of making complicated information easy to understand, and he’s penned some of TheSolopreneurLife.com’s best posts — this one, for example.

For the past 9 months he has been developing a referral software for freelancers. The product is called Amplyfyd.

I Wish I Could Use Amplyfyd Now

Rob walked me through a demo this morning of Amplyfyd. It’s an easy-to-use tool with a friendly interface — I understood right away how to use it.

I think Amplyfyd will make it easy for me to gain referrals, extend reach, create sales campaigns, increase leads, and track the sales cycle. In other words, Amplyfyd will help me manage and execute the things I struggle with the most, and it will help me grow my business.

Amplyfyd has been built for the Facebook platform, but Rob plans to make it available on other social-media platforms in the future.

I think the Amplyfyd process is simple:

1. You — the freelancer — start by creating a campaign, let’s say it’s “web design.”

2. You invite colleagues and former customers to share the campaign on their Facebook wall.

3. As the campaign is shared, you get in front of a larger audience than your own Facebook fans, so you’re able to scale faster and easier.

4. You track your referrals from the initial invite to Facebook shares, to leads, to sales.

5. Amplyfyd handles the financial transactions between you and your customers.

I wish Amplyfyd was launching today — I would put it to use this afternoon. But Rob said he’s shooting for a release date in November or December.

A Generous Soul

Rob and I have become good friends over the past 2+ years. He’s a big fan of the Philadelphia Eagles, and he has found it in his heart to root for my woeful Cleveland Browns.

I’ve been a sounding board for him for Amplyfyd, so it was fun to see the almost-finished product. I don’t think he’ll have any difficulty selling Amplyfyd; I think his biggest threat is that a big company will steal his idea.

Anyway, I told Rob I will do whatever I can to support him with Amplyfyd. He asked if I would write a post about it and provide the URL so you can sign up for future news regarding Amplyfyd’s release. This is the post. Click here to sign receive Amplyfyd updates.

If you have questions or feedback for Rob, you can connect with him at the brand-new Amplyfyd Twitter account, @Amplyfyd.

Are you new here? This is a good place to start.

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