Archive for the ‘Uncategorized’ Category



Random Thoughts After a 10-Day Family Vacation

July 21st, 2014 by Larry Keltto | Posted in Uncategorized

Late last night my wife, two daughters, and I arrived home in Minnesota after spending 10 days in Estes Park, Colorado. We’ve made the trip every year to EP since 2001, and we drive. Here are random thoughts from the vacation.

My wife (she's in the bottom-right corner) admires the majesty of Rocky Mountain National Park.

My wife (she’s in the bottom-right corner) admires the majesty of Rocky Mountain National Park.

• I didn’t see evidence of Colorado’s legalization of marijuana, except for a head shop on Pearl Street in Boulder. But I suspect the shop has been there for decades, and with the new law the owners can stop the charade that they’re selling pipes and rolling papers to connoisseurs of tobacco.

• The driving range at the Estes Park Golf Course has the most beautiful views I’ve ever seen on a range.



How Affordable is Housing in America’s Best Small Towns?

April 1st, 2014 by Larry Keltto | Posted in Uncategorized

How affordable is the housing in America’s best small towns? Three things came together and caused me to ask that question:

• I was on vacation in Phoenix last week — to recover from Minnesota’s bleak winter and to escape its wintry spring. This was the second time I’ve been to Phoenix, and I love it. Sunny, highs in the 80s. I could definitely live there, at least in the winter.

• As I look out the window from my home in Owatonna, Minnesota, it’s snowing.



21 Things We Love and Hate About Being Solopreneurs (in GIFs)

February 7th, 2014 by Larry Keltto | Posted in Business Plan, Client Relations, Decision Making, Encouragement, Goal-Setting, Marketing, Motivation, Office, Productivity, Uncategorized, Web Site

In a typical day, how many times do you swing back and forth between loving the stuff you’re working on and hating it? Two times? Ten times? Fifty times? I’ve never kept track, but I know there can be a lot of love/hate for me, even within an hour.

But that’s the nature of the work. And it’s why we love the solopreneur life — it’s never dull and it’s seldom predictable.

With that, let’s look at 21 things we love and hate about being solopreneurs.

1. You LOVE Not Having This Guy As Your Boss




The Solopreneur Life Launches Subscription Plans That Include All Content

February 4th, 2014 by Larry Keltto | Posted in Uncategorized has been free since its launch in 2010. This week the site enters the vanguard of online publishing — offering all of its content to paid subscribers. (In other words, I’m erecting a dreaded paywall.)

What the Paid Subscriptions Include

You get everything:

Total access to’s current and future catalog of special reports, guides, workbooks, books, and e-books, including:

• The Solopreneur Life’s newest e-book release, “Threadbare to Billionaire: J.K. Rowling’s Solopreneurial Magic and How You Can Use It to Spark Your Business” ($4.99 value)

• “The Solopreneur Life (the book),” ($9.99 value)



Cool Niche Businesses: 5-Hour Energy Went From Zero to $1 Billion in Less Than 10 Years

January 10th, 2014 by Larry Keltto | Posted in Marketing, Niche Businesses, Uncategorized

In my ongoing look at niche businesses and products, I take the measure of a product that launched a new niche market: the “energy shot.” It’s not the first product that’s taken the size tack; another is Tic Tac, the tiny breath-freshener product that was introduced in 1969.

The Need/Want: A small-portion energy drink
The Business: 5-Hour Energy
There are many ways to skin a niche. One is by size. That’s what Manoj Bhargava did when he created his now-ubiquitous, 2-ounce “energy-shot” product, 5-Hour Energy.

The idea for 5-Hour Energy came in 2003 when Bhargava attended a natural-products trade show in Anaheim, Calif. He told



If You Were the Owner of Snapchat, What Would You Have Done?

November 18th, 2013 by Larry Keltto | Posted in Uncategorized

The founders of Snapchat, a mobile-messaging start-up, recently turned down a multibillion-dollar buyout offer. If you were the sole owner of Snapchat, what would you have done?

[polldaddy poll=7573434]



Solopreneur Poll: What Generates the Most Revenue For Your Business?

November 14th, 2013 by Larry Keltto | Posted in Uncategorized

I’ve had “polls” as an item on my “story ideas” list for more than a year. Today is the day I got ‘er done!

Your voice is needed, so participate in the poll and tell others about it, too. If this goes well, there will be more solopreneur polls in the future.

If you have an idea for a poll question, let me know and I’ll give you credit in the poll for contributing the question.

FYI: I used the free version of to create the poll.

[polldaddy poll=7562116]



Improve Cash Flow With This Often-Overlooked Alternative

October 16th, 2013 by Larry Keltto | Posted in Uncategorized

When you’re facing cash-flow challenges (and you will at some point!), you need more money and fewer expenses, but there’s something you need just as badly: time.

The good news is you can gain time by asking your creditors to give you some space. Here are three options Denise O’Berry suggests in her excellent book Small Business Cash Flow:

1. Stretch out your payment terms. Ask to switch from a 45-day window to 60 days. If you’re at 90 days, then ask for 120-day terms.

2. Set up quarterly payments. Rather than paying your bill monthly, ask creditors if they will accept quarterly payment.



If You Had the Boulder Book Store In Your Town, You’d Never Need Amazon

July 16th, 2013 by Larry Keltto | Posted in Uncategorized

On Sunday, July 7, while on a family vacation in Estes Park, Colorado, we drove down the mountain (3,000 feet of elevation change in 20 miles) and into Boulder for the day. Our destination was downtown, Pearl Street, and there we found the Boulder Book Store.

Inside the Boulder Book Store

You know how every suburban Barnes & Noble is laid out the same way — as predictable as an Applebee’s?

The Boulder Book Store isn’t like that.



Why I’ve Chosen The Old Reader to Replace Google Reader

June 10th, 2013 by Larry Keltto | Posted in Uncategorized

If you’re an avid Google Reader user, like I am, you know that Google is pulling the plug on its popular feed aggregator. Reader will go dark on July 1.

I’ve been playing with various replacements for Google Reader, and I’ve decided to go with The Old Reader.

I love trying out new tools and I’m prone to switching to new environments. In this case, however, I’m moving to The Old Reader because I want something that looks and works like Reader, which has been a wonderfully simple, efficient tool for me. The Old Reader won me over because it doesn’t try to make a news aggregator more than it needs to be.