Archive for the ‘Uncategorized’ Category



Random Thoughts After a 10-Day Family Vacation

July 21st, 2014 by Larry Keltto | Posted in Uncategorized

Late last night my wife, two daughters, and I arrived home in Minnesota after spending 10 days in Estes Park, Colorado. We’ve made the trip every year to EP since 2001, and we drive. Here are random thoughts from the vacation.

My wife (she's in the bottom-right corner) admires the majesty of Rocky Mountain National Park.

My wife (she’s in the bottom-right corner) admires the majesty of Rocky Mountain National Park.

• I didn’t see evidence of Colorado’s legalization of marijuana, except for a head shop on Pearl Street in Boulder. But I suspect the shop has been there for decades, and with the new law the owners can stop the charade that they’re selling pipes and rolling papers to connoisseurs of tobacco.

• The driving range at the Estes Park Golf Course has the most beautiful views I’ve ever seen on a range.



How Affordable is Housing in America’s Best Small Towns?

April 1st, 2014 by Larry Keltto | Posted in Uncategorized

How affordable is the housing in America’s best small towns? Three things came together and caused me to ask that question:

• I was on vacation in Phoenix last week — to recover from Minnesota’s bleak winter and to escape its wintry spring. This was the second time I’ve been to Phoenix, and I love it. Sunny, highs in the 80s. I could definitely live there, at least in the winter.

• As I look out the window from my home in Owatonna, Minnesota, it’s snowing.



21 Things We Love and Hate About Being Solopreneurs (in GIFs)

February 7th, 2014 by Larry Keltto | Posted in Business Plan, Client Relations, Decision Making, Encouragement, Goal-Setting, Marketing, Motivation, Office, Productivity, Uncategorized, Web Site

In a typical day, how many times do you swing back and forth between loving the stuff you’re working on and hating it? Two times? Ten times? Fifty times? I’ve never kept track, but I know there can be a lot of love/hate for me, even within an hour.

But that’s the nature of the work. And it’s why we love the solopreneur life — it’s never dull and it’s seldom predictable.

With that, let’s look at 21 things we love and hate about being solopreneurs.

1. You LOVE Not Having This Guy As Your Boss




The Solopreneur Life Launches Subscription Plans That Include All Content

February 4th, 2014 by Larry Keltto | Posted in Uncategorized has been free since its launch in 2010. This week the site enters the vanguard of online publishing — offering all of its content to paid subscribers. (In other words, I’m erecting a dreaded paywall.)

What the Paid Subscriptions Include

You get everything:

Total access to’s current and future catalog of special reports, guides, workbooks, books, and e-books, including:

• The Solopreneur Life’s newest e-book release, “Threadbare to Billionaire: J.K. Rowling’s Solopreneurial Magic and How You Can Use It to Spark Your Business” ($4.99 value)

• “The Solopreneur Life (the book),” ($9.99 value)



Cool Niche Businesses: 5-Hour Energy Went From Zero to $1 Billion in Less Than 10 Years

January 10th, 2014 by Larry Keltto | Posted in Marketing, Niche Businesses, Uncategorized

In my ongoing look at niche businesses and products, I take the measure of a product that launched a new niche market: the "energy shot." It's not the first product that's taken the size tack; another is Tic Tac, the tiny breath-freshener product that was introduced in 1969. The Need/Want: A small-portion energy drink The Business: 5-Hour Energy There are many ways to skin a niche. One is by size. That's what Manoj Bhargava did when he created his now-ubiquitous, 2-ounce "energy-shot" product, 5-Hour Energy. The idea for 5-Hour Energy came in 2003 when Bhargava attended a natural-products trade show in Anaheim, Calif. He told "At one booth, reps peddled a 16-ounce concoction claiming to boost productivity for hours. Bhargava took a swig. “For the next six or seven hours I was in great shape. I thought, Wow, this is amazing. I can sell this.” 5hourEnergy Bhargava made three outside-the-box determinations at the start: he didn't think a 16-ounce size would sell; he didn't want to compete with Red Bull, leader in the energy-drink category; and he didn't want to share fridge space with Coke or Pepsi. The answer was an energy drink sold in 2-ounce portions. Bhargava still owns 5-Hour Energy through his privately held company, Living Essentials of Farmington Hills, Mich. The company doesn’t report revenue or profits, but reports in the business press have estimated that more than $1 billion worth of 5-Hour Energy is sold annually, and Living Essentials nets roughly $300 million. (How about that? From zero sales to $1 billion in less than 10 years.) As of 2012, 5-Hour Energy commanded 90 percent of the energy-shot niche market it created. Bhargava, whose net worth is estimated at more than $1 billion, was born in India and moved to the United States in 1967 with his family when his father pursued a degree at Wharton.