Archive for the ‘Public Relations’ Category



“The Best Media Kit I’ve Ever Seen”

November 8th, 2011 by Larry Keltto | Posted in Public Relations

I’m in the midst of a virtual book tour to support the release of The Solopreneur Life, and yesterday the host of one of the shows I will be appearing on told me that my media kit was “the best I’ve ever seen.” It made me happy to hear that!

So, I thought it would be helpful to share with you the contents of my media kit. The cool thing is that I created the kit myself, it isn’t elaborate, and it didn’t cost me anything to make.



Would Your Customers Elect You? How to Use Political Campaign Tactics to Connect With Your Customers

January 25th, 2011 by Larry Keltto | Posted in Client Relations, Marketing, Public Relations

This article was written by Laura Petrolino, managing director of Flying Pig Communications, a communications and business consulting firm that focuses on the needs of startups, small businesses, and nonprofits. She also serves as Chief Communications Officer at Ignite Venture Partners, which brings together consulting, capital, and concept incubation to build value in businesses of all sizes and stages, and across industries.

Laura is an expert in the art of relationship management, and she guides entrepreneurs and executives at all levels on how to best cultivate their networks. The idea for this article arose from comments Laura made during this episode of The Solopreneur Life on BlogTalkRadio.



Do You Want Free PR for Your New Product or Service?

January 14th, 2011 by Larry Keltto | Posted in Marketing, Public Relations

Do you have an upcoming or planned product launch? Are you introducing a new service? Is your product or service a good fit for solopreneurs?

If so, I want to know! Why? I want to support your success, and The Solopreneur Life community wants to stay informed.

Send me your info and I will announce your launch here at and I will post your info for no charge at

Also, I will announce your launch on The Solopreneur Life on BlogTalkRadio. (Would you like to be a guest on the show? Let me know that, too.)