Fifty-four weeks ago I wrote an article titled, “Should I Use Pay What It’s Worth Pricing?”

When I wrote the piece, I felt pretty certain that I would implement Pay What It’s Worth for my coachsulting services.

The article has drawn 23 comments, and the opinions in the comments caused me to pause and reassess. Ultimately, I did not do Pay What It’s Worth, and as I look back to November 2010, I think I came to Pay What It’s Worth from a selfish place — wanting to get paid for what my services are worth. The emphasis was on me.

On my plane flight to Ohio on Thanksgiving Day, I was reading Seth Godin’s book “Tribes,” which encourages change and breaking from the status quo. Somewhere over Wisconsin while reading, I had an epiphany: remove price tags from my products and services and establish “pay what it’s worth” pricing.

As I continued to read “Tribes,” I pulled out my notebook and began writing the reasons why I would want to eliminate prices:

• I trust people to do the right thing.

• People are fair, if given the opportunity.