January 25th, 2012 by Larry Keltto | Posted in Marketing, Starting Out
This is The Solopreneur Life’s “Featured Soloist,” the purpose of which is to give all of us a glimpse at how other solopreneurs operate their small businesses. Today we meet Barbara Austin. If you would like to be the “Featured Soloist,” please send me an e-mail, Larry@TheSolopreneurLife.com.
Barbara Austin
Name of solopreneur:
Barbara Austin
Name of business and city:
CreativeGem Designs | Liberty Hill, Texas
Web site address:
www.creativegemdesigns.com
Type of business:
graphic design (print, web, and branding services)
When did you officially go into business?
August of 2010
January 18th, 2012 by Larry Keltto | Posted in Coaching, Marketing, Starting Out
This is The Solopreneur Life’s “Featured Soloist,” the purpose of which is to give all of us a glimpse at how other solopreneurs operate their small businesses. Today we meet Nea Joy Justice. If you would like to be the “Featured Soloist,” please send me an e-mail, Larry@TheSolopreneurLife.com.
Nea Joy Justice
Nea Joy Justice
Name of businesses:
Self Improvement Saga Blog and You Turn Life Coaching
Web sites:
self-improvement-saga.com and youturnlifecoaching.net
Type of business:
I am a Transformational Life Coach, Professional Blogger, and Network Marketer
When did you officially go into business?
March, 2009
December 29th, 2011 by Larry Keltto | Posted in Marketing, Sales
The Right-Brain Business Plan by Jennifer Lee is a book that I often recommend to my coachsulting clients.
One of my favorite sections in the book deals with developing a description of the perfect client (or customer) for your solo business.
Lee writes, “When a portrait artist paints a subject, he takes time observing her. He takes in the subtle details of her face, notices the color and texture of her clothes, and attempts to capture the energy and essence she exudes. Look at defining your perfect customers with that same level of fascination and engagement. The more you know about your perfect customers, the easier it will be to connect with them.”
December 12th, 2011 by Larry Keltto | Posted in Marketing
A lifelong friend of mine has a surveying business. He’s always booked solid, no matter how bad the economy is.
He doesn’t have a Web site, he doesn’t do Twitter, he doesn’t use Facebook, he doesn’t have a LinkedIn profile, he doesn’t have a logo, he doesn’t purchase advertising of any kind.
And whenever someone calls him, he answers: “It’s only Norm.”
Think about that.
He could call his business Norman Civil Engineering Services. But he doesn’t. He could have a fancy office downtown. But he doesn’t. He could have a country club membership. But he doesn’t. He also doesn’t have any debt, and he owns multiple rental properties.
