Archive for the ‘Decision Making’ Category



Your Business is an Accident Waiting to Happen, If You Don’t Do This

March 5th, 2014 by Larry Keltto | Posted in Business Plan, Decision Making

This morning my 16-year-old daughter Anna took the road test for getting her driver’s license. It was a bad day to drive, let alone take a driving test — overnight we received 4 inches of snow, which means we now have more than 3 feet of snow on the ground.

Anna and I arrived at 8:25 a.m. at the Department of Motor Vehicles office, which is located in the National Guard armory in Owatonna. Anna and the instructor left the office for the driving test at 8:38 a.m.



Think for Yourself

February 18th, 2014 by Larry Keltto | Posted in Decision Making, Goal-Setting, Starting Out

There’s a short passage in the book “Moneyball” that can be paraphrased and applied to solopreneurship.

Think for yourself along rational lines. Hypothesize, test against the evidence, never accept that a question has been answered as well as it ever will be. Don’t believe a thing is true just because some famous businessperson says it is true.

That’s the essence of successful solopreneurship. But don’t take my word for it.



21 Things We Love and Hate About Being Solopreneurs (in GIFs)

February 7th, 2014 by Larry Keltto | Posted in Business Plan, Client Relations, Decision Making, Encouragement, Goal-Setting, Marketing, Motivation, Office, Productivity, Uncategorized, Web Site

In a typical day, how many times do you swing back and forth between loving the stuff you’re working on and hating it? Two times? Ten times? Fifty times? I’ve never kept track, but I know there can be a lot of love/hate for me, even within an hour.

But that’s the nature of the work. And it’s why we love the solopreneur life — it’s never dull and it’s seldom predictable.

With that, let’s look at 21 things we love and hate about being solopreneurs.

1. You LOVE Not Having This Guy As Your Boss




Solopreneurs, No More Dreamy Entrees Until You Eat Your Vegetables!

February 20th, 2012 by Larry Keltto | Posted in Decision Making, Starting Out

At the beginning of the startup stage, I’m in favor of dreaming big. But I think we as solopreneurs are being fed too many empty-calorie “just follow your dream and everything will be awesome!” entrees.

So to counter all of our high-fat dreaming, this post is a heaping helping of reality.

How Much Money Are You Risking?

From a financial perspective, what’s at stake when you launch a solo business? It’s a critical question, and the more we know about our risk and reward, the better our startup planning and decision-making will be.

Let’s look at some numbers.



The X’s and O’s of a Solopreneur Marketing Strategy

March 8th, 2011 by Larry Keltto | Posted in Decision Making, Goal-Setting

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
—Sun Tzu, military strategist and author of “The Art of War”

We are so close to our businesses and its everyday details that we have difficulty answering the bigger-picture questions. We can break through that blockage by analyzing an entity that we are fond of, an entity that we observe from a distance.

In an article at his Web site, John Jantsch described the differences between a company’s mission, objectives, goals, strategies, and tactics.



Solopreneurs, Use This Method to Make Every Decision a Great Decision

May 28th, 2010 by Larry Keltto | Posted in Decision Making, Featured

What’s the most valuable skill a solopreneur can possess?

Marketing brilliance? Maybe.

A gift for sales? Every small business needs it!

Financial prowess? Very helpful.

Production efficiency? An absolute necessity for a solo business.

A Spartan work ethic? You can’t be a solopreneur without one.

All of those skills are integral to solopreneurial success, but I say great decision-making trumps everything.

Successful multi-person organizations typically have processes in place for making decisions. Most decisions draw on the talents of many individuals, and each person brings a unique perspective to the discussion.