At the beginning of the startup stage, I’m in favor of dreaming big. But I think we as solopreneurs are being fed too many empty-calorie “just follow your dream and everything will be awesome!” entrees.
So to counter all of our high-fat dreaming, this post is a heaping helping of reality.
How Much Money Are You Risking?
From a financial perspective, what’s at stake when you launch a solo business? It’s a critical question, and the more we know about our risk and reward, the better our startup planning and decision-making will be.
Let’s look at some numbers.