Archive for the ‘Decision Making’ Category

Feb

20

Solopreneurs, No More Dreamy Entrees Until You Eat Your Vegetables!

February 20th, 2012 by Larry Keltto | Posted in Decision Making, Starting Out

At the beginning of the startup stage, I’m in favor of dreaming big. But I think we as solopreneurs are being fed too many empty-calorie “just follow your dream and everything will be awesome!” entrees.

So to counter all of our high-fat dreaming, this post is a heaping helping of reality.

How Much Money Are You Risking?

From a financial perspective, what’s at stake when you launch a solo business? It’s a critical question, and the more we know about our risk and reward, the better our startup planning and decision-making will be.

Let’s look at some numbers.

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Mar

08

The X’s and O’s of a Solopreneur Marketing Strategy

March 8th, 2011 by Larry Keltto | Posted in Decision Making, Goal-Setting

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
—Sun Tzu, military strategist and author of “The Art of War”

We are so close to our businesses and its everyday details that we have difficulty answering the bigger-picture questions. We can break through that blockage by analyzing an entity that we are fond of, an entity that we observe from a distance.

In an article at his Web site DuctTapeMarketing.com, John Jantsch described the differences between a company’s mission, objectives, goals, strategies, and tactics.

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May

28

Solopreneurs, Use This Method to Make Every Decision a Great Decision

May 28th, 2010 by Larry Keltto | Posted in Decision Making, Featured

What’s the most valuable skill a solopreneur can possess?

Marketing brilliance? Maybe.

A gift for sales? Every small business needs it!

Financial prowess? Very helpful.

Production efficiency? An absolute necessity for a solo business.

A Spartan work ethic? You can’t be a solopreneur without one.

All of those skills are integral to solopreneurial success, but I say great decision-making trumps everything.

Successful multi-person organizations typically have processes in place for making decisions. Most decisions draw on the talents of many individuals, and each person brings a unique perspective to the discussion.

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