Mar
08
The X’s and O’s of a Solopreneur Marketing Strategy
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
—Sun Tzu, military strategist and author of “The Art of War”
We are so close to our businesses and its everyday details that we have difficulty answering the bigger-picture questions. We can break through that blockage by analyzing an entity that we are fond of, an entity that we observe from a distance.
In an article at his Web site DuctTapeMarketing.com, John Jantsch described the differences between a company’s mission, objectives, goals, strategies, and tactics.
