Several years ago I was providing marketing-communications services on contract to a very large B2B publishing company. I had worked for the company for roughly 8 years, and they had paid my invoices like clockwork, at 20 days. Life was great!
But then the company hit hard times. Advertising revenue plummeted for their print publications, and online revenue didn’t replace it. A company sales rep told me at the time, “For a print-ad order that brought in $5,000, I now have to work 40 times harder for an online ad that’s worth $500.”
That’s when I knew old media was dead.